Archives June 2013

The buzz around local government is commercialism.

The buzz around local government is commercialism. As usual, many officers think they do not know what to do and are awaiting guidance, but they know more than they give themselves credit for. They talk to residents on a daily basis so they do know what the “Customer” wants.  What local officers lack is the confidence to adopt a marketing mind-set and they may also suffer from a fear of the unknown.

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