Archives September 2016

What can Commercial Managers learn from the Great British Bake-Off?

First, I have no inside knowledge of the deal, my observations are from press coverage.

It seems, Love Productions played a, short term, blinder. They used time positively in the negotiation, to convince Channel 4 that they had to move quickly. Channel 4 did, and in doing so increased the risk profile of the deal. It would be interesting to know who in Channel 4 signed off the risk register? Did it highlight the risk of  contracting with no guarantee as to the talent?

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