This is the day that you present your solution to your prospect and it is your opportunity to shine. This is where you get to bring home the deal that everyone has been counting on. It is also the day that you realise that you don’t know where your ha’porth of tar is and you are at risk of losing the ship.
From knowing your audience to knowing your script, from flawless logistics to flawless back-ups, the only word here is preparation.
Unless of course you have a crystal ball and can forego much of the above. That’s something we can’t help you with but we can make sure that you know the key areas to pay attention to.