Qualify Every Lead
The Sales and Marketing teams should qualify every lead before considering whether to start investing Pre-Sales time and effort. If the lead passes their tests then Pre-Sales should consider how good a fit the prospect is for your company.
What processes do you have in place to ensure that you only pursue opportunities you can win?
Have you thought about your target market?
Your solution sweet spot?
We can assist you with evaluation processes that make the most of your valuable resources and improve your win rate.